Leach Inc. (Headquarters: Minato-ku, Tokyo; CEO: Takuya Tominaga; hereafter Leach) announces that it has started offering a new "Vertical Swipe LP Production Service" today, aimed at dramatically improving engagement and conversion rates of smartphone users. This service is a powerful solution for companies to provide a more intuitive and immersive information experience to target customers and connect it to final results in the modern era where mobile-first is mainstream.
Landing Pages (LPs) invested in by companies have the primary objective of specific results (conversions) such as lead acquisition and sales promotion, and engagement to attract and maintain user attention is essential as a preliminary step, especially in mobile environments. By directly appealing to these business metrics, Leach positions this service not just as an LP production provision, but as a tool to support business growth.
■ Background of Service Development and Market Issues
With the spread of smartphones, the role of mobile devices in consumer information gathering and purchasing behavior is becoming increasingly important. Many companies are strengthening their approach to mobile users, but conventional Landing Pages (LPs) often face issues with readability on small screens, operability, and efficiency of information transmission.
In particular, issues such as drop-off due to information overload, reduced engagement due to monotonous scrolling experiences, and difficulty in guiding to conversion points have been pointed out. For example, in LPs not optimized for mobile, information is often crammed in, causing users to lose interest in reading and leave the page. Also, while vertical LPs are common in Japan and a structure like a "sales talk" that conveys information in order is considered effective for complex products and expensive services, this can also tend to be monotonous depending on the design.
Against this background, Leach focused on the "vertical swipe" operation unique to smartphones and pursued a new form of LP where users can obtain information without stress while being interested. This focus on "vertical swipe" operation emphasizes a design philosophy rooted in modern user behavior, different from responsive support that simply adapts desktop design to mobile screens.
Check out Vertical Swipe LP Production Service
■ Main Features and Provided Value of "Leach Vertical Swipe LP Production Service"
- Intuitive and Immersive User Experience
- Designed to allow users to read content naturally as if following a story, maintaining user concentration and promoting deep understanding. Vertical LPs create a state where viewers are likely to take action when they reach the bottom of the page due to consistent messaging and storytelling.
- High Visual Appeal and Information Transmission Efficiency
- Effectively conveys brand image and product/service appeal through dynamic visual expression utilizing the full screen and incorporation of video content. Information is organized and smoothly accessible by vertical scrolling. This simplicity and information aggregation are especially effective for targets with many smartphone users.
- Conversion Flow Optimized for Smartphones
- By minimizing links to other pages and focusing user attention on one point, we aim to improve CTA (Call to Action) reach rate and conversion rate. This allows visitors to concentrate on the presented information without moving to other pages to search for information.
- Collaboration with Leach's Technical Capabilities
- Leveraging our expertise in Web system development, UX/UI design, and Generative AI technology cultivated so far, we also envision proposing optimal LP structures based on data and supporting content generation efficiency.
Check out Vertical Swipe LP Production Service
■ Target Customers and Expected Effects
□ Target Customers
- All companies aiming for lead acquisition, product/service sales, and brand awareness improvement via mobile
- Marketing managers seeking high conversion rates for achieving specific goals, especially for new product/service launches, announcement of limited campaigns, event attraction, etc.
- Companies feeling issues with the mobile performance of existing LPs. This service can appeal to a wide range of layers, from companies handling simple products to companies providing complex services. For example, it can be adapted such as a short and visually attractive swipe LP for simple products, and a detailed swipe LP that educates users step by step for complex services.
□ Expected Effects
- Improvement of mobile user engagement and reduction of bounce rate
- Improvement of product/service understanding by strengthening message appeal
- Maximization of conversion rate (inquiry, document request, purchase, etc.)
- Improvement of return on ad spend (ROAS) for mobile ads. Specifically, the effect of "ROAS improvement" becomes a direct appeal point for marketers who emphasize advertising cost-effectiveness. Many LPs serve as receptacles for paid advertising traffic, and LPs with high conversion rates directly improve the return on advertising costs. As a result, this service has attractiveness as an investment in performance marketing, not just design production.
Check out Vertical Swipe LP Production Service
■ CEO Comment
"Leach Inc. has a mission to 'Push Japan to the top of the world again with Generative AI technology and regain Japan as No.1.' The 'Vertical Swipe LP Production Service' we are launching aims to help Japanese companies enhance their competitiveness in the digital world and build better relationships with customers. In modern times where smartphones are the center of information contact points, providing an optimal mobile experience is essential. Through this service, we look forward to contributing to the growth of our customers' businesses and, by extension, the promotion of DX in Japan as a whole."
By linking this new LP service to Leach's grand mission of realizing "Japan as No.1" and promoting DX, we enhance its importance and harmonize it with a larger, inspiring vision. If effective LPs help improve the digital marketing and sales of Japanese companies (including manufacturing SMEs focused on by Leach), it contributes to overall DX and competitiveness enhancement.
Check out Vertical Swipe LP Production Service
■ Future Outlook
Starting with the launch of the "Vertical Swipe LP Production Service," Leach will continue to promote innovative solution development to maximize customers' business results by utilizing AI technology and the latest web technology. We will strive to improve the value of the service by considering the addition of further optimization functions based on user behavior analysis and cooperation with other services.